When owner of Materinelle reached out, she was building her practice from the ground up and needed a brand identity and strategy and website that felt nurturing, expert-led, and approachable—without being overly clinical.

Her biggest challenge? Standing out in a space that often feels generic and impersonal. She wanted to create trust at first glance while clearly communicating her services and values.

I designed a soft, feminine brand identity paired with a modern, intuitive website that reflects her deep care for new mothers. With warm color palettes, calming visuals, and clearly structured content, the new design helps her connect with the right clients and grow with confidence.